Tuesday, July 1, 2008

Cross Selling And Upselling Services


While companies frequently move call center operations off-shore for better cost-savings, they routinely neglect the fact that only 21% of customer contacts lead to cross-sell and up-sell opportunities, the true measure of a call center's effectiveness. Nearly 60% of call centers fail to even practice cross- selling and up-selling during customer interactions. At that rate, those call centers will struggle to turn a profit.

"How to Win at Upselling and Cross-Selling"

  • Soothe Customers - and Increase Sales
  • Let the customer vent.
  • Don't snow the customer with policies and regulations.
  • Never make the customer wrong!
  • Defuse the customer's anger.
  • Ask open-ended questions ... but only after giving the
  • Customer ample time to vent.


Closing The Sale

  • Take charge of the call.
  • Use command words.
  • Sell the product's benefits, not its features.
  • Appeal to emotion, not intellect.
  • Close on an upbeat note.


Cross selling and upselling Benefits

  • Build rapport and connect with customers
  • Reduce escalated and repeat calls
  • Delight upset and complaining customers
  • Increase call productivity and quality
  • If relevant, upsell and cross-sell

LEADING CALL CENTER OUTSOURCING SERVICES

Running or having a domestic or international call center in country India is the norm for several global companies today. So just to meet this fast growing international demand of call center in India is for cost-effective, customer-oriented call centers, many organizations worldwide are outsourcing these services by setting up call center industry in India.

Why Call Center Services?

Outsourcing is a powerful business model which Transfers the responsibility of one or more of the company's functions to an efficient and reliable source allows the company to focus on its core competency:-
Competency:
    Reduces capital investment
    Reduces requirement of manpower
    Helps in business expansion